Why Is the Web Like Real Estate?

Answer: Location, Location, Location.

Greg Miller, President of MarketcomPR, outlines the following 5 things that those interested in marketing their business on the web should understand:

1. Know what you’re buying. Web marketing is a seller’s market right now, with lots of “trust me” promises.
2. Prices are going up. You can buy guaranteed first-page placement with sponsored listings and “pay-per-click” ads. Prices are rising, but still a bargain in some cases.
3. “Free” is better, if you can get it. You can optimize the content of your Web pages so that they place high “organically” in free listings. This is like getting editorial placement for your thought leadership piece vs. running it as an advertisement. Inherently more credible—and economical.
4. Pay attention to the rules! Bad SEO techniques that violate the search engines’ guidelines for placement, the algorithms used to rank pages, or the practices banned by search engines, can actually cause your content to sink without a trace on the Web.
5. Great ideas still matter! Optimized content can improve your search engine ranking, increase your Web traffic and generates sale leads and publicity. But the ideas that drive that content – and their utility to the audiences you’re targeting – are more important in the long run, as they are what give your company, its products and its services credibility long after the SEO rules change again.