These are courtesy of the Alto Research Blog, a great read.
- “Technology won’t replace agents. Agents with technology will replace agents.” – (This is my personal favorite)
- The top producers typically aren’t yet spending their marketing dollars on line.
- RE/MAX is spending a ton on marketing.
- The 6% commission myth hurts agents-because in many cases it’s too low!
- When you come to the pot luck, bring more than a fork.
Read the reasons why each one is important at the Alto Research Blog.



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Great post- I wish I could post so much by saying so little- good job!