Trulia: Real Estate’s Changing Ecosystem

Forward looking companies are creating new ways to add value to the customer experience. The internet doesn’t make your life easier if you are a real estate agent or broker, you actually have a much more complicated ecosystem to navigate. Sami Inkinen, COO of Trulia, talks about the different ways to add value in 4 different segments:

• Marketing & Acquisition
• Access to Product
• Expert Advice
• Transaction and Order Fulfillment

The pictures below (please excuse the angle…) show how it was offline, how it is online, and what it actually looks like:

In summary:

How can I create value?

No monopolies allowed.

Study others – then partner, compete or ignore.