Whether it’s at NAR or Inman, you always come away with a number of new products or tools that are fun, useful, or (shock) profitable. At Inman, I’ve seen 2 tools right off the bat that I think will be fairly effective for real estate agents. Both of them share the same feature, that they add value to the real estate agents website, which will draw in more users, repeat users, and hopefully leads.
1. Trulia’s Map
First up is Trulia, they’ve released a tool that allows agents and brokers to identify their listings, customize the layout and then copy and paste some code to put a Trulia map on their website. It’s simple, it adds some great value to the average mundane real estate site.
2. Zillow’s API and ZMobile
Next up is Zillow, who is beginning to open up their API for general real estate professionals. What that means is that soon you’ll be able to put a Zillow comparables or Zestimates tool on your website. Similar to Trulia, you’ll just have to copy and paste some code into the website to have it done. They’ve also started a ZMobile application development to get a mobile Zestimate if you’re driving around town and enter an address of a home.
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[...] The Future of Real Estate Marketing avers that Trulia.com’s release of its map interface is a shudder-inducing disaster for other developers. This on the heels of yesterday’s reporting on Zillow.com’s release of its API to individual brokerages. There’s is more news on both announcements at RealtyThoughts. [...]
There are new and exciting tools to increase an agent’s exposure on the net every day. Aside from the Zillow and Trulia mapping API’s, SMS push, ghost blogs, and easy to record podcasts are becomming very effective tools to help agents keep in contact with their clients. In point of fact, we are trying to incorporate many of these features into our product bundle as value-added marketing services for our own real estate clients.
-Barrett N.
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