While these widgets and other rating systems can be useful, they do need moderating to prevent puffing/stuffing and flaming by the agents or the public. As soon as it is perceived that the system is corrupt, it will be dead. The widget owners need to be careful of this.
I also suspect that a thoughtful buyer or seller would not simply turn to one of these rating systems to find an agent and may even be skeptical of them.
Most of the public will simply go to listings and leave it at that.
Sellers respond to mailings (farming), referrals and for sale ads and signs.
Transparency, user/public input, is the current trend and very W 2.0, but it needs to be credible.
— Karl Lingenfelder
]]>Your solution is what can be expected of someone who knows the real estate market well. The truth is, that many people don\’t know how to pick an agent, they don\’t know how to find even a few good agents to interview, they don\’t know who to ask that will give them an objective answer.
So, what do they do? Unless they already know of a good agent, they search online, just like everyone does everyday for information.
What do they find? They find the RE blogger with an 8/10 score on their widget, they find the guy who paid $30 to be featured above everyone else. It\’s the reality of where things are.
So, you can choose to fight it or ignore it, but it won\’t go away. What the end consumer wants, or more accurately, what is easiest for them, will be what happens. Thus my position on managing your reputation online. Just because you ignore your online reputation doesn\’t mean it\’s not there and is not affecting you or your business.
]]>you do not choose an agent because they have 8 on a widget on their blog.
you do not choose an agent based on what strangers have said.
you do not choose an agent based on how much commission they give back to you before you even enter into a transaction.
you do not find an agent because they paid $30 to be featured on a website, or paid to be an expert in an area
how about this for a strategy…walk into a real estate office and ask for the top producer in the area you are looking for. That to me seems like the best and fastest way to get the best agent you can get.
these new “sites that manage agent reputation” do not help agents, nor do they help the consumer…they are adword based, hope to get bought by google, web 2.0 sites.
]]>Websites that manage real estate agent’s reputation are going to be doing it from now on. They don’t even rely on you choosing to be a part of it, you already are by default. If that is the case, it makes sense for you to take charge of your reputation on these sites and at least let your voice be heard.
Of the three sites mentioned here, AgentRank and Incredible Agents designed their system as an addition to their already successful business models. Homethinking.com is the only one that opperates completely independently of any other revenue model – they just charge for “premium” accounts. I guess I’m just not clear on why having a business model applied to this concept is a bad thing.
]]>I think a truly objective rating system is the one offered by “Diamond Certified” http://www.diamondcertified.org/ where an unbiased group takes a good hard look into your business practices.
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