Live Blogging from Ad:Tech

This week I’m in San Francisco at the SF Ad:Tech conference. There is a lot of attention being paid to emerging platforms (mobile, web-based video, etc…). It’s interesting because the primary attendee profile could best be considered as “old media”. So, there’s a very real interest in how companies and agencies can really find value in these new spaces.

One of the areas that I’m particularly going to be paying attention to, is how these platforms can be used for the real estate industry. I’m sure a lot of that will come from the expo floor, just seeing what is out there, but also from the panels and discussions on social media and its impact. Actually, I’ve had a lot of thoughts on this recently, having just been in town for Web 2.0 Expo last week.

I’ll be in the Bay Area through Friday morning. If anyone wants to get together, shoot me an email through the contact form.