Comments on: The Need for a Real Estate Specific Ad Network http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/ The world of real estate and technology online Mon, 08 Dec 2008 21:41:06 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Real Estate Marketing Engine - For The Agent That Could. | 7Wins.eu http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-45035 Real Estate Marketing Engine - For The Agent That Could. | 7Wins.eu Thu, 23 Oct 2008 15:18:10 +0000 http://www.realtythoughts.com/?p=226#comment-45035 [...] How I Would Sell My Own Home | Chicago Suburb Real Estate & Area GuideUnbranded Real Estate Websites – Or Not? | BRER Real Estate Marketing Blogspam fest – Greatest Real Estate Agent In The World | Searching SolutionsHow Can a Loan Officer Make Quick Money Blogging? | Mortgage Sales and Marketing BlogBuild your own online community with a property forum | Web Site Design & Internet MarketingRealty Thoughts » Post Topic » The Need for a Real Estate Specific Ad Network [...]

]]> By: Battle of the (Ad) Network Stars | Real Estate Blog http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-38819 Battle of the (Ad) Network Stars | Real Estate Blog Sat, 07 Jun 2008 11:24:34 +0000 http://www.realtythoughts.com/?p=226#comment-38819 [...] And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...] [...] And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...]

]]> By: Money Matters To You » Advertising with Trulia http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-38697 Money Matters To You » Advertising with Trulia Thu, 05 Jun 2008 14:57:12 +0000 http://www.realtythoughts.com/?p=226#comment-38697 [...] “And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...] [...] “And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...]

]]> By: Battle of the (Ad) Network Stars | Future of Real Estate Marketing http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-38554 Battle of the (Ad) Network Stars | Future of Real Estate Marketing Wed, 04 Jun 2008 00:19:32 +0000 http://www.realtythoughts.com/?p=226#comment-38554 [...] And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...] [...] And to give credit where credit is due, it’s also a concept in the real estate space that blogger (and occasional FOREM contributor) Erik Hersman first brought up in his post on Realty Thoughts over a year ago (see The Need for a Real Estate Specific Ad Network). [...]

]]> By: Realty Thoughts » Blog Archive » Revisiting the Need for a Real Estate Ad Network http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-12851 Realty Thoughts » Blog Archive » Revisiting the Need for a Real Estate Ad Network Thu, 19 Jul 2007 20:06:10 +0000 http://www.realtythoughts.com/?p=226#comment-12851 [...] A change is coming, who is ready? I opined a couple months ago about the need for a real estate ad network that would allow marketers to easily place their ads on both real estate specific sites (such as Homegain, Move.com, eppraisal.com, Trulia, etc…) and on the ever growing social scene found via social networks an blogs. [...] [...] A change is coming, who is ready? I opined a couple months ago about the need for a real estate ad network that would allow marketers to easily place their ads on both real estate specific sites (such as Homegain, Move.com, eppraisal.com, Trulia, etc…) and on the ever growing social scene found via social networks an blogs. [...]

]]> By: Louis Cammarosano http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-5472 Louis Cammarosano Sun, 20 May 2007 03:45:39 +0000 http://www.realtythoughts.com/?p=226#comment-5472 Erik I wish you success. In many respects, what people think houses are worth is a very relevant factor, along with comps and what a realtor thinks he/she can get for a particular home. Erik
I wish you success. In many respects, what people think houses are worth is a very relevant factor, along with comps and what a realtor thinks he/she can get for a particular home.

]]> By: Erik Hersman http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-5178 Erik Hersman Mon, 14 May 2007 15:14:49 +0000 http://www.realtythoughts.com/?p=226#comment-5178 Louis, I think you'll see a lot of realtors and brokers not jump on it right away, that's why you test it out with a few specific websites and advertisers. Let them work out the kinks and see if it's successful. After a short pilot project, I believe that many others would jump on board. In the end it's about getting more business for companies and agents, if it works then people will do it. Real estate agents have been <strong>very</strong> receptive of eppraisal.com. It's primarily been because our position has always been to work with them and connect them to buyers/sellers, not to disintermediate them. Louis, I think you’ll see a lot of realtors and brokers not jump on it right away, that’s why you test it out with a few specific websites and advertisers. Let them work out the kinks and see if it’s successful. After a short pilot project, I believe that many others would jump on board. In the end it’s about getting more business for companies and agents, if it works then people will do it.

Real estate agents have been very receptive of eppraisal.com. It’s primarily been because our position has always been to work with them and connect them to buyers/sellers, not to disintermediate them.

]]> By: Louis Cammarosano http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-5151 Louis Cammarosano Mon, 14 May 2007 01:31:30 +0000 http://www.realtythoughts.com/?p=226#comment-5151 Erik Another question is what is the true market for such a buying system. Many realtors feel threatened by zillow , lead generators and listings aggregator sites. see: http://www.futureofrealestatemarketing.com/why-homegain-beats-zillow http://www.reliberation.com/blogs/myrealcoach/archive/2007/03/23/the-truth-about-zillow.aspx?CommentPosted=true#commentmessage What has been the reaction of Realtors to eppraisals? Erik
Another question is what is the true market for such a buying system. Many realtors feel threatened by zillow , lead generators and listings aggregator sites.
see:
http://www.futureofrealestatemarketing.com/why-homegain-beats-zillow
http://www.reliberation.com/blogs/myrealcoach/archive/2007/03/23/the-truth-about-zillow.aspx?CommentPosted=true#commentmessage
What has been the reaction of Realtors to eppraisals?

]]> By: ventureblogalist http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-4662 ventureblogalist Thu, 03 May 2007 05:47:30 +0000 http://www.realtythoughts.com/?p=226#comment-4662 Great post. I was looking for one recently as I came across a strong travel ad network and think these are very scalable and defensible businesses. I did find one but they were trafficking adds to their own 200 sites...more like a large web domain owner using adify. Great post. I was looking for one recently as I came across a strong travel ad network and think these are very scalable and defensible businesses. I did find one but they were trafficking adds to their own 200 sites…more like a large web domain owner using adify.

]]> By: Erik Hersman http://www.realtythoughts.com/2007/04/the-need-for-a-real-estate-specific-ad-network/comment-page-1/#comment-4642 Erik Hersman Wed, 02 May 2007 21:27:58 +0000 http://www.realtythoughts.com/?p=226#comment-4642 Louis, the fact that there are so many different types of ways to advertise on these various sites is a complication. Being a technologist, I believe that they can be overcome with some ingenuity. I'd like to think there's a way for advertisers to get on to all of the player's sites, not just the ones that vFlyer and Postlets list to right now. For instance, the format to advertise a listing is already there via these services, however there's no way to "claim a zip code" for sponsorship on all the platforms <strong>and</strong> have a listing or ad show up on blogs that you choose as well. That's a point that I'd like to touch on more, the advertising on blogs makes sense, especially if there are enough of them. If you bring Active Rain's "Localism" site into the mix, then there are. That's an interesting idea: a swap of visitors between HomeGain and Zillow... Since I'm sure the remainder of that particular discussion will take place offline, fill us in if something happens. Louis, the fact that there are so many different types of ways to advertise on these various sites is a complication. Being a technologist, I believe that they can be overcome with some ingenuity.

I’d like to think there’s a way for advertisers to get on to all of the player’s sites, not just the ones that vFlyer and Postlets list to right now. For instance, the format to advertise a listing is already there via these services, however there’s no way to “claim a zip code” for sponsorship on all the platforms and have a listing or ad show up on blogs that you choose as well.

That’s a point that I’d like to touch on more, the advertising on blogs makes sense, especially if there are enough of them. If you bring Active Rain’s “Localism” site into the mix, then there are.

That’s an interesting idea: a swap of visitors between HomeGain and Zillow… Since I’m sure the remainder of that particular discussion will take place offline, fill us in if something happens.

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