My clients. for the most part, are not as into the internet as we think they are. For an example, 37signals.com has amazing tools that I use to track my clients. One of the tools is BackPackit. I LOVE this service. It gives me a place to put everything related to a transaction together in one place, and I can share it with the client so they have up-to-the-second info on their listing/sale. The sharing part is simple…I email them a link – that’s it. Funny thing is, out of 20 or so clients I have set this up for, only ONE has actually used it. WTF? I pitch this pretty heavy in my presentation, and even demo it on my laptop. They get excited, and say how great it is, but never end up using it.

My over-worded point is, we’re in this internet game day in and day out. We’re very current with trends and practices, but sadly, our clients (generalization) are not. So maybe as the next generation grows, we’ll see better stats, and won’t be sharing as much of the pie. My 12 year old niece has far superior internet skills than the majority of people I currently work with.