Quick Quotes from Real Estate Bloggers

Interesting tidbits and quotes are starting to come out of the real estate bloggers talking at Inman’s Bloggers Connect.

Finding Your Voice Panel

(more images on Flickr)

“It takes a while to find your voice, you have to write a little bit first before it really clicks.”
– Philip Ferrato, Editor, Curbed SF

“When someone asks a question, send them a link to a blog post that you wrote answering the question. When the next person asks the same question, the link is already there – send it to them.”
– Ardell DellaLoggia, Associate Broker, Sound Realty

“Write about what you’re passionate about and throw in your opinion. Without your opinion, your voice, I’m not interested in reading it.”
– Drew Meyers, Community Relations Specialist, Zillow

“I don’t want the same people reading me all the time, I’m an agent, I want new people calling me.”
– Ardell DellaLoggia, Associate Broker, Sound Realty

“When you’re writing about things you’re passionate about, you’re bound to offend someone sometime.”
– Marlow Harris, Realtor, Coldwell Banker Bain Associates

Monetizing Your Blog Panel

Can advertising hurt your credibility?
“Yes, in the beginning, you should be focused on growing your brand and credibility first.”
– Paul Chaney, Vice President Marketing, Blogging Systems

“No. We’re not writing for fun here, you should try and get a return on that time investment from the beginning. Especially when it’s leveraging the local connections and non-competitive partners you have (plumbers, home inspectors, etc…)”
– Rudolph Bachraty III, Co-Founder, Sellsius°

What about Banner ads?
“The most successful source of revenue we’ve had is from TLA. Google AdSense only works for a select few.”
– Rudolph Bachraty III, Co-Founder, Sellsius°

“I’ve personally cached a $65,000 check from Google, but that’s when I managed over 400 sites. It’s about volume.”
– Ted Murphy, Founder/CEO, PayPerPost

“Sponsorship might be a better avenue – where someone will pay $x/month to have the link on your site regardless of how many people come to the site or click through the link. This really works well for niche sites.”
– Ted Murphy, Founder/CEO, PayPerPost

Should you get paid to write a post?
“I don’t think that you should get paid to post anything in the real estate industry. Our industry has a hard enough time building credibility, so it has to be authentic.”
– Rudolph Bachraty III, Co-Founder, Sellsius°