Comments on: When You Should Consider Using Property Specific Domains to Sell Your Home http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/ The world of real estate and technology online Mon, 08 Dec 2008 21:41:06 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Steven Schafer http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-16915 Steven Schafer Tue, 23 Oct 2007 13:16:51 +0000 http://www.realtythoughts.com/?p=344#comment-16915 An interesting article, but it opens up a pandoras box of thought. If someone is good enough to create a home specific website than they might be smart enough to just make a home specific page on their already existing website and enjoy any ranking they already have from that site. As far as buying a home specific url, I feel for the agents who believe that $ 9.23 is too much to spend on marketing a property. Maybe next time you take a listing you could just ask the seller to pay you the commission up front. As a virtual tour provider in the South Florida market I consistently notice one thing, those that continue to push and those who have every reason in the world why they can't make money in the market. This downturn might just be what the doctor ordered. Sellers deserve strong marketers, nothing less. When an agent is looking for a way to get additional exposure on a home I often suggest that they purchase a home specific url, a matching sign rider and then forwards that url directly into the virtual tour. From the tour the buyer prospect can link through to the agents email or website. If you want to see samples or want more details please take a look at my site at http://www.mls-tours.com Steven An interesting article, but it opens up a pandoras box of thought. If someone is good enough to create a home specific website than they might be smart enough to just make a home specific page on their already existing website and enjoy any ranking they already have from that site.
As far as buying a home specific url, I feel for the agents who believe that $ 9.23 is too much to spend on marketing a property. Maybe next time you take a listing you could just ask the seller to pay you the commission up front. As a virtual tour provider in the South Florida market I consistently notice one thing, those that continue to push and those who have every reason in the world why they can’t make money in the market. This downturn might just be what the doctor ordered. Sellers deserve strong marketers, nothing less. When an agent is looking for a way to get additional exposure on a home I often suggest that they purchase a home specific url, a matching sign rider and then forwards that url directly into the virtual tour. From the tour the buyer prospect can link through to the agents email or website. If you want to see samples or want more details please take a look at my site at http://www.mls-tours.com

Steven

]]> By: Jesse Kaye http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-14148 Jesse Kaye Mon, 27 Aug 2007 01:12:50 +0000 http://www.realtythoughts.com/?p=344#comment-14148 I could see purchasing a domain name for a building with several units. Not for a single family home. Just seems silly. I would rather put that money towards an ad words campaign geared towards a specific property. Just my two cents. Jesse Kaye http://greatunionhomes.com I could see purchasing a domain name for a building with several units. Not for a single family home. Just seems silly.

I would rather put that money towards an ad words campaign geared towards a specific property.

Just my two cents.

Jesse Kaye
http://greatunionhomes.com

]]> By: Kapowich honored to place in Big Tent Real Estate Carnival Competitions http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-14074 Kapowich honored to place in Big Tent Real Estate Carnival Competitions Fri, 24 Aug 2007 22:56:18 +0000 http://www.realtythoughts.com/?p=344#comment-14074 [...] When You Should Consider Using Property Specific Domains to Sell Your Home [...] [...] When You Should Consider Using Property Specific Domains to Sell Your Home [...]

]]> By: Friday File: Just the Best Real Estate Blogging of the Week | Future of Real Estate and Loans http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-14062 Friday File: Just the Best Real Estate Blogging of the Week | Future of Real Estate and Loans Fri, 24 Aug 2007 18:43:27 +0000 http://www.realtythoughts.com/?p=344#comment-14062 [...] Especially classy are the photos, not only in content and quality, but also in their presentation on the website.  Seems to have almost a hi-def flavor to me.  I’d like to see more real estate property websites look just like this.  Thanks to Realty Thoughts for leading me too this example. [...] [...] Especially classy are the photos, not only in content and quality, but also in their presentation on the website.  Seems to have almost a hi-def flavor to me.  I’d like to see more real estate property websites look just like this.  Thanks to Realty Thoughts for leading me too this example. [...]

]]> By: Rebecca Levinson http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13977 Rebecca Levinson Wed, 22 Aug 2007 18:25:31 +0000 http://www.realtythoughts.com/?p=344#comment-13977 As to the first comment on this post, let's not forget that the property URL should be emblazoned on every other piece of marketing collateral that the property is being advertised on. Hey, how about having the owner of the property pitch in and (in the case of a long term sale), start helping to expose his property by putting it in his/her personal email signature line, possibly even getting an automobile decale. As to the first comment on this post, let’s not forget that the property URL should be emblazoned on every other piece of marketing collateral that the property is being advertised on. Hey, how about having the owner of the property pitch in and (in the case of a long term sale), start helping to expose his property by putting it in his/her personal email signature line, possibly even getting an automobile decale.

]]> By: homes http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13960 homes Wed, 22 Aug 2007 05:50:14 +0000 http://www.realtythoughts.com/?p=344#comment-13960 Great balls of fire Erik. I say, you also need to do link exchange by having some related blogs link to your blog site in this way you can increase your PR (page rank) from which is one of the components that google are considering in search engine results. Hope I explain it clear. Great balls of fire Erik. I say, you also need to do link exchange by having some related blogs link to your blog site in this way you can increase your PR (page rank) from which is one of the components that google are considering in search engine results.

Hope I explain it clear.

]]> By: Dean Guadagni http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13943 Dean Guadagni Tue, 21 Aug 2007 18:39:29 +0000 http://www.realtythoughts.com/?p=344#comment-13943 Erik, I must agree with you. Your second point especially escaped me. I failed to consider that the combination of time online, links to listing sights, and the link to your own site will increase traffic and search ease. Nice volley Erik! Dean G. Erik,

I must agree with you. Your second point especially escaped me. I failed to consider that the combination of time online, links to listing sights, and the link to your own site will increase traffic and search ease.

Nice volley Erik!

Dean G.

]]> By: Real Estate Blogger http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13941 Real Estate Blogger Tue, 21 Aug 2007 15:57:01 +0000 http://www.realtythoughts.com/?p=344#comment-13941 Great post, great topic! I'll agree completely that property specific URIs are not the greatest thing in the world, I also think we're going to see more and more of their use in the near future. If for no other reason, as agents and brokers continue to discover they can grab a domain name for 7 bucks a year, the bandwagon effect will boomerang. By the way, what an awesome example of an individual property listing website. If only all real estate sites were that functional and eye appealing at the same time... Great post, great topic!

I’ll agree completely that property specific URIs are not the greatest thing in the world, I also think we’re going to see more and more of their use in the near future. If for no other reason, as agents and brokers continue to discover they can grab a domain name for 7 bucks a year, the bandwagon effect will boomerang.

By the way, what an awesome example of an individual property listing website. If only all real estate sites were that functional and eye appealing at the same time…

]]> By: Erik Hersman http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13911 Erik Hersman Mon, 20 Aug 2007 17:55:44 +0000 http://www.realtythoughts.com/?p=344#comment-13911 Dean, SEO value is a great point to bring up, and something I didn't talk about in the post. I would say that there are 2 things to consider here. First, you'd still want to list your property on other listing sites, or offline publications, that have a high volume of the right types of clientele. That should be the initial drive and the initial linking to the property specific domain. Second, in the scenarios that I suggest utilizing a domain for a specific piece of property, you're looking at it likely being on the market for a little while anyway. The longer it's up, coupled with the links from listing sites and your own site, will help it make it through Google's sandbox. One last point. The perception of the property is what you're really working on here. The search value can be improved if possible, but what you're really trying to do is showcase the property in an even better way than within a simple listings engine. Dean, SEO value is a great point to bring up, and something I didn’t talk about in the post. I would say that there are 2 things to consider here.

First, you’d still want to list your property on other listing sites, or offline publications, that have a high volume of the right types of clientele. That should be the initial drive and the initial linking to the property specific domain.

Second, in the scenarios that I suggest utilizing a domain for a specific piece of property, you’re looking at it likely being on the market for a little while anyway. The longer it’s up, coupled with the links from listing sites and your own site, will help it make it through Google’s sandbox.

One last point. The perception of the property is what you’re really working on here. The search value can be improved if possible, but what you’re really trying to do is showcase the property in an even better way than within a simple listings engine.

]]> By: David G from Zillow.com http://www.realtythoughts.com/2007/08/when-you-should-consider-using-property-specific-domains-to-sell-your-home/comment-page-1/#comment-13909 David G from Zillow.com Mon, 20 Aug 2007 17:20:03 +0000 http://www.realtythoughts.com/?p=344#comment-13909 Great post. Finally some sanity is bought to this topic. This list is on the money. Great post. Finally some sanity is bought to this topic. This list is on the money.

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