What to do when you’re out of business cards

As a real estate professional your main focus in business has to be people. Converting those people into clients can be a tedious process which heavily weighs on trust and reputation. In the past the main avenue for getting new leads and networking was handing out business cards whenever possible. With the increase of social networks and the Web 2.0 culture, real estate pros must engage people where they frequent – the web.

So I guess you’re wondering what this has to do with business cards? There’s a neat tool I want to share that encompasses both worlds of live interaction and social networking online. It’s called a dropcard, and it allows you to give people you meet your business card via text message or over the web. Not only does it allow you to give your contact and business information, it also enables you to connect with these new contacts via the various social networks you have a presence in. I didn’t mention the awesome functionality that’s built into this process to integrate contacts directly into the iPhone, but I will have to save that for a future post…